Mathieu Dollfus, a factory owner from Alsace, acquired Montrose in 1866 and began to reorganise the estate. He redeveloped the existing buildings and built new ones, modernised the facilities and introduced new vinegrowing and winemaking methods. From the vineyard to the winery, he endowed Montrose with the best technology available at the time.
He was also a pioneer in human resources, creating ideal, unique and generous working and living conditions for his staff, including housing on the estate, free healthcare and profit sharing.
Designer of the “Montrose village” with its squares and streets, he had a huge influence on the life of the estate. A visionary entrepreneur, he managed to halt the scourge of phylloxera by installing a windturbine which pumped water from an underground well and flooded the land, saving the vineyard. The windturbine, preserved by successive generations of owners, is now one of the symbols of Montrose.